If I understand you correctly, you would like to show expanded (Support or Owner) Organization name in "tooltip" which shows up when mouse pointer hovers over Incident Management Console; I don't think they are actually controlable tooltips -- they are (represented as) bubbles showing full contents of cell mouse pointer is hovering over (thus they don't show up if full contents are already visible). You could exploit this behaviour by constructing organization name of abbreviation and full name (e.g. "IHD - Internal Help Desk") and changing column width, if you don't mind such appearance in other situations.
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there is a tooltip for the Assigned Group field that already includes the Company, Org and Group, If you have exposed the Org field, you can copy the behavior to create your own tooltip.
The Active Link that does the Assigned Group tooltip is:
You can copy this and adjust to meet your requirement.
Thank you, Carl,
I've completely overlooked Hover On ... execution options; incidentally, name of active link you mention may vary between versions (I've just found it named HPD:INX:HoverField_AssignGroupInfo). After posting this I realized that, for some reason, developer studio chose not to show active link you mentioned at first and came up with the one I mentioned (which is associated with a different form as well) instead.
This page has shown example and steps on how to create a tooltip.
Hope you find this DOC page useful.