One way to do it is to check in your record definition "Should Export Data". That is what I do actually for one bundle I am using...
So when you will export your bundle it will save the definition AND its data.
And when you deploy the bundle it will deploy the definition AND the data.
Or you could create an "update package" from the UI and add the data you want to export, it might work:
The other way I guess would be to use the Data Management Console as technically you could have your own definitions:
Yes,thank you very much...it is working by checking 'should export data'