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You need a normalization job and a reconciliation job to move items from the ADDM data set into the "Asset" data set. The Asset data set is what make item available to the ITSM consumers (Incident, Change...).
As for the Company, you configure that in your ADDM Consolidator and any ADDM Appliances (the ones that perform the discovery). By telling the ADDM Appliance to use "My Company" it will set the company for any newly discovered items.
Contact support for Discovery to ask how to configure the ADDM companies properly.
Contact support for CMDB to ask how to configure your Normalization and Reconciliation jobs.