The run-up…

by Seema Joshi

I was on a business trip when I saw a note from Vaishali and Dipti saying they were registering for the drive and that I was auto-chosen to be part of their team. I didn’t have a chance to find out much about it but the fact that they were signing up for it indicated it would be worthwhile.


On getting back when I found out more, it indeed was! While I was aware of the annual LWD I didn’t know about its strong association with awareness of women issues—this year’s drive was for cervical cancer awareness. This is when it began to sink in that it was more than a drive and the following picture came to my mind.

signboard.JPGBut the truth was that there aren’t any yellow or white signs in reality when it comes to the deadly disease! Personally for me this became a dual-step approach.

  • For each one to be aware for self-care
  • To make aware to spread awareness for all those we care


The next thing was to go find a reliable source of information, read it, and spread it! However correct and informative it would be, knowing something long and elaborate wouldn’t work for most of us, looked up something quick to persuade friends and family. And social media was a great help—used Facebook, Twitter, Chatter, etal to spread the word and the likes and shares followed.

Milind Kharkar had probably good assurance that we can do a good job as the BMC Women: Dipti Gokhale, Babita Goel, Vaishali Kasturi, Seema Joshi and Mrinalini Wankhede had already made their mark by garnering all the votes to qualify for the event. Our cars were decked up to Spread

BMC’s CSR message based on the Sakur story:

“Let’s work together for a cause, let’s light up more villages”.

He sent in his team overnight to put together the BMC Message that we at the Women's Rally could carry it effortlessly!

The day

by Dipti Gokhale

All the 3 cars were decked up with the message and wow we were all excited to take on the rally day!!


My Hyundai turned into a Mercedes in a day!!


At the flagoff venue, VITS @ Balewadi, it was a Colorful, Message driven Sunday, jam packed with all the women force trying to prove the 'Pune Women can drive point' and lol there were no wrong signals/accidents at the start point or throughout the journey!


Check out the photos on our album.


We belted the Kolavari number to match the awareness drive for Kolavari Di! and the super hit song at the flagoff, with enough instigation to Megha she just comes up with sincere and novel ideas! I pity the Chinese butterflies brought from US that flew away !!


"Why this why this Vaccine MSD?"

"Why this why this Vaccine MSD?"

Once a year aaa

Do not fear aaa

Only Care a ....

Why this why this Vaccine MSD!


And we zoomed....... as this year the road was a bit longer and exciting since we had to pass through Hinjewadi and several villages, which we realised when we had the Tulip card in our hands at the flagoff !


The drive was fantastic, no goofups! thanks to my navigator who was being helped by Vaishali and that saved me from encircling in Hinjewadi itself for the entire day! But somebody should explain to Vaishali Left and Right! and a Marathi class too to know dava ujva:) no offence, but we had so much fun with it.that we have entitled Vaishali as our official GPS system:) We were fully confident as a team with loads of laughter and experienced drivers and navigators! that goodness if there was a third seat in the front Vaishali would have easily conquered that position!


With Seema I was made to believe that she is going to keep us focused by her nice stories and experiences but there was an added precision to her mathematical calculations that we could figure out precisely when to slow down and when to speed up!!!


At Lavasa – Mission accomplished.

In time, with no band baja we headed first to know who all had reached. The crowd started pouring in and we figured out that none of the 3 cars missed a single check point well that was the first achievement in itself! What followed later was like a mela, we donned the 'phetas' with lots of goodies and fun and frolic lots of chaat and golas to come to normalcy. We strolled around the place and clicked a few moments of all the BMC clan and were feeling really accomplished! It was not just the drive but the whole experience that was cherished. Food, fun, entertainment and celebrity presence followed. There were performances by participants, Chang from the TV fame sang live, and Emraan Hashmi and Diana Hayden attended too.


Awaiting eagerly for The Results! whether we are in or not, we are surely committed for LWD2013!


Remembering the Journey...

by Seema Joshi

The drive was over. But with the energy felt even after a couple of days. Guess the drive was just the beginning of a journey… So, even with this note, for each of you all who read it, please consider this as a personal request to read and share the following with all whom you care about:

Promise the length is just 5:05minutes!


Hangover from LWD 2012

by Babita Goel



Collageparticipants1.PNGIn preparation for the celebration of Women’s day which happens on 8th March, Lavasa Women’s Drive has been happening since last 4 years. 2010 rally was also listed in Limca book of records. I have been fortunate to be a part of this initiative for the 2nd consecutive year.


Check out our 2011 experience.


Lavasa Women’s Drive is all about message for Health and happiness of women and the family as a result.


One woman saved is a family saved.


Embodying the spirit of womanhood, by focusing on prevention of cervical cancer and adding a new chapter in the annals of Lavasa Women’s Drive, it is envisaged with a vision of spreading message to all women stressing awareness regarding cervical cancer as a disease. It is important that regular tests and checks are conducted to detect the disease early and take corrective actions.


Beautifully conceptualized by Lavasa Management to cover 350 cars from Mumbai and 150 cars from Pune by means of this drive with all Women participants is in itself a feet!.

participants-banner.PNGThe beautifully decorated cars not only carried messages for awareness against cancer, but many such evils existing in society against women like, dowry, child marriage etc, which are no less than a dreaded cancer.


My car carried the messages against cancer as well as displayed the message of a worth while initiative of lighting up villages taken by BMC, which in turn is also linked to the cause of spreading light and education in villages of India. Women can evolve out of the evils through the enabler of education which needs light. This was an excellent opportunity to spread the message and to inspire those who are keen to make the difference but do not know the way!