This annual guide identifies the strongest and most successful partner programs in the channel today, offered by the top technology suppliers for IT products and services. The 5-Star rating recognizes an elite subset of companies that offer solution providers the best partnering elements in their channel programs.
To determine the 2019 5-Star ratings, The Channel Company’s research team assessed each supplier’s partner program based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support, and communication.
Some of the programs the BMC Partner Advantage Program employs to support its resellers include, but are not limited to:
Automated systems, online tools, and partner portal
Awards for innovation and sales
Training and certification programs
Discounts, promotions, rebates, and rewards
Field and inside channel account manager coverage
MDF, joint marketing planning, and marketing resources
Low-interest financing, direct deposit, and price protections
Product demo program
Leads and referrals
“With new technologies emerging every year, evaluating which IT vendors to partner with grows increasingly more complex for solution providers,” said Bob Skelley, CEO, The Channel Company. “We are proud the CRN Partner Program Guide has become the trusted resource to identify the most rewarding partner programs and provides crucial insight into their strengths and benefits for the channel.”