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My retail-savvy friend doesn't have time to go shopping.


“You jump in the car, find a spot at the mall, walk for miles, only to find the product is sold out,” he said after a recent shopping outing. “It’s not worth it.”

Instead of wasting time at brick-and-mortars, modern bargain hunters find great deals online. With a click and a swipe, they score 40 percent off the latest Prada shoes or a twofer on Boss

To make shopping even faster and easier, online giant recently introduced #AmazonCart, which allows you to add items to your shopping basket directly from Twitter.  When you find a post with a link to an Amazon product, simply reply to the message and add the hashtag #AmazonCart. The item is then placed in your cart for later purchase.

Beyond driving impulse buying with a social-channel strategy, publicly displaying the items people place in their shopping carts will socialize products with your network. Considering more people rely on peer-assisted selections when purchasing online, it’s a convenient feature.


Connecting social and shopping is an on-going evolution we've written about before. Retailers are beginning to understand how to tie our lives to their offerings in a meaningful way to forge a long-term relationship with the brand.

IT should do the same.

The value social brings to the enterprise – where employees are struggling daily to find, request and receive IT and business services – is immense. Every month, the average business user loses two days, or 18 hours per month, due to IT-related issues, according to Forrester Research.

Now, imagine looking for a fix to a recurring network issue by searching hashtags in the knowledge management database or posting a simple text message that’s automatically converted into a real service request for the ITSM back-office to process.


It's fast and easy.

Now compare that to the current process: You’d have to fire up the VPN, log onto the intranet, find the service catalog, and peruse a myriad of esoteric service categories before you can submit a request through an absurdly long form.

It’s just not worth it.