VMware recently announced -- wait for it -- VMware is "now with DevOps!"
I've been warning folks for months the day would come where we'd see "now with DevOps!" like a pox on the vendor scene. With VMware's entrance, that day is here.
It gets worse.
VMware went and published a video that doesn't just imply Ops admins are cave dwellers, it actually portrays them as . . . cavemen. Clubs and all.
There's a coherent approach: love DevOps because it's hot term but view DevOps customers as cavemen? Cognitive dissonance much?
This caveman pitch is a classic example of lost connection between the committee meeting room and the outside world -- and it's going to be for VMware similar to where Chevrolet once was, wondering why the Nova just isn't selling in Spanish-speaking countries.