The Zoo: Catalog sprawl is gripping our businesses. For every vendor or service type, there is yet another portal. But like a bad flee market, there's seldom anything we really need. So we turn to unauthorized shadow IT. Simon Geddes, product manager at BMC Software, joins The Zoo to talk about a new approach: IT as a Service - or IT Service Brokering - where all the tools and services the business worker needs are available in a service app store. For IT that means a single solution to manage offerings, permissions, compliance and expenditures. A win-win for the entire enterprise.