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Using Communities

1 Post authored by: Mark Fries Employee
Mark Fries

The New BMC.com

Posted by Mark Fries Employee Jun 20, 2014
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Today BMC launched a new version of our flagship site - BMC.com. Over the course of the last year we have been talking to customers, meeting internally, and consulting with experts to craft a great experience for our users. The vision for the new BMC.com is based on 5 core principles:

  1. Ensure BMC.com is intuitive and radically simple
  2. Make community an essential part of the experience
  3. Create a site that works seamlessly across all platforms and devices
  4. Evaluate all content to ensure it is helpful, easy to find and access, and adds real value for visitors
  5. Make it easy to contact BMC

Here are some of the areas we focused on...


Mobile-friendly responsive design

Back in 2009, the last time BMC.com went through a major overhaul, designing a web site was relatively simple. If a site looked good in Internet Explorer on a 1024x768 monitor, it was assured that a vast majority of traffic would receive the intended experience. Today, things are different. The mobile consumer, and I count myself among them, has revolutionized the way web sites are designed and built. We are likely to start a task on one device and finish it on another. We do our surfing on our tablets at night while the TV is on. We expect to find the same information on our phones that we can find when we are sitting in front of our computers. Most importantly, we expect the same quality experience no matter how we choose to access it.

The new BMC.com features a single, responsive design that serves up identical information across all devices and dynamically flows that content into the available space. The best way play with this feature to go to one of the new pages on your desktop or laptop and drag the edge of your browser window to make the it narrower or wider. To really experience it, visit BMC.com on a phone or tablet.

 

Findability

One of the biggest complaints we heard about the old BMC.com was that it was hard to find information. For this reason we have chosen to simplify the overall global navigation. "Products" and "Solutions and Services" is now "Products" and "Services." Inside each of those menus are items tailored to how our users see the world. There are options to navigate by product, functional responsibility, or business objective. We have also made a concerted effort to make information findable off-site as well. We know that today's users are turning to google to find everything. We want to make sure that if someone is searching for something BMC can help with, we can be found.

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Content

Leading up to the redesign, we talked to many users. We learned that, when researching an IT solution, IT buyers:

  • Commonly have specific product in mind, or a specific functional need
  • Prefer product/solution features to benefit statements
  • Find the data sheet to be a highly valued content asset

All pages in the new responsive templates have been completely rewritten with these insights in mind. Our hope is that visitors find what they are looking for as quickly as possible and that this information will help them make great decisions for their organization.

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Moving forward

A corporate website is a company's storefront to the world and it serves many functions: support center, recruitment tool, PR hub, training & education, etc. For this initial release, we have focused on the product information - connecting visitors to the content they need to make the best decision possible. Our roadmap also includes the functions listed above and over the course of the next year, all pages on BMC.com will be reimagined with the same focus on user objectives and customer understanding.

What are you waiting for? Go check out the new BMC.com. I encourage you to leave comments below and let us know what you think.

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