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Using Communities

2 Posts authored by: Alison Munn
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Last October, I spent four days in Orlando talking to many IT professionals that stopped by the BMC Social Media Hub at our Engage User Conference. We were giving away prizes to the attendees who tweeted photos of themselves wearing BMC sunglasses. The interest in our fun contest didn't surprise me, but the number of people who told us that they haven't used their Twitter account in a long time was unexpected. Watching people try to remember their Twitter password, load the app on their phone and/or send a tweet was a common occurrence at the Social Media Hub. Twitter.png

 

In my opinion, Twitter is the easiest social media channel to use and, unlike other channels, it lends itself to the merging of your personal and professional lives. Some people are intimidated (or irritated) by the constant stream of tweets, but once you learn a few Twitter tricks, it becomes a manageable and useful tool. Here are five suggestions to help you start using Twitter again.

 

1)  Load the Twitter app on your phone. Having Twitter at your fingertips is one of the easiest ways to use it regularly. Check it in the morning to see the news that's trending, scroll through your Twitter feed when waiting in line to pick up your lunch and check out the hashtags being used while watching your favorite TV show. Once you start using Twitter daily, it becomes more interesting and valuable. I've learned about important breaking news stories on Twitter, long before they appeared on Google News.


2)  Watch what's being talked about on Twitter. Instead of trying to figure out what to tweet about, spend some time reading your Twitter feed and see what other people are saying. Observing is a great way to learn about popular topics, see what's trending in your network and understand what makes an interesting tweet. Once you see something you want to talk about, retweet it or tweet a reply to the sender. The real time nature of Twitter makes it an easy place to jump in, connect and converse.

 

3) Favorite tweets. See the star under every tweet? That's how you favorite a tweet and it's a helpful tool. Use it to mark a tweet you'd like to come back to later, especially those with links to something you want to read. Your starred tweets are saved under "Favorites" in your Twitter profile and you can come back to them at any time. When you favorite a tweet, the sender sees this and it's a good way to acknowledge you read it and build connections on Twitter.

 

4) Be yourself. Twitter is sometimes called the never-ending cocktail party. The people at the Twitter party are your co-workers, family, friends, celebrities, athletes, politicians, customers and industry experts. Don't try to talk to everyone at the party or feel like you have to listen to every conversation. Choose who you interact with, be your smart, witty self, and have a good time. You'll end up "meeting" people you would never run into in your daily life and that's a great thing.

 

5) Use Buffer. Hands down, my favorite free social media tool is Buffer. Find it at bufferapp.com, connect it with your Twitter account and load the app on your phone. Buffer allows you to schedule up to ten tweets at a time for publishing on the days and times you select. As you find interesting articles online that you'd like to share, schedule them in Buffer. Have some cool photos on your phone that your followers might like? Don't tweet them all at once, but spread them out over a few days. Buffer is a fantastic way to be on Twitter all of the time without being on Twitter all of the time.

 

Once you start integrating Twitter into your day, it becomes a valuable way to stay informed and connected. There's a fascinating worldwide party going on out there and you don't want to miss it!

 

Have Twitter tips you would like to share? Please comment below. Follow me @alisonmunn for more social media tips and industry conversation.

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Facebook-Like.jpegGetting involved in the social media conversation in your industry doesn't have to be a time consuming activity. There's so much good content being produced and promoted on social media. Your likes, comments and shares instantly involve you in the social media activity of your industry and help spread the reach of your company's marketing message, news and information. Here's how and why you should be liking, sharing and commenting via social media.

 

If you haven't already, like your company's Facebook page(s). Every time you log in to Facebook, look for your company's posts in your newsfeed and like them. When you have time, share a post with your network on Facebook and add a quick comment about why you think the information is valuable. Or comment directly on the post. Why is this easy act so important? Facebook uses an algorithm called EdgeRank to determine who sees your company page's posts. On average, less than 10% of your fans see any given post. The more likes, shares and comments a post has, the more people on Facebook that are shown the post. You're improving the reach of your company's social marketing message and establishing yourself as an industry social participant in the short time it takes to like, share or comment on a post.

 

At BMC, we have multiple Facebook pages, each representing one of our products or line of business. Our employees help the social media team increase the reach of our posts through their likes, shares and comments. The reach grows exponentially based on the number of people sharing and the size of their networks. Viral marketing is the core of social media and the spread of a message in a rapid and far reaching way via social media isn't something that can be forced. You've heard the saying, "It takes a village..." to accomplish what one person or a small team can't do alone? The BMC social media marketing team has laid the groundwork for our employees and your company has probably done the same. Getting involved in social media helps those efforts and places you into the industry conversation.

 

Sharing on Twitter is similar and can have an even farther reaching effect. Your company probably has one or more active Twitter accounts. Follow them on Twitter and see the list of industry experts, customers, and partners that they're following. Follow those that interest you and soon your Twitter feed will be full of relevant industry news. Retweet (RT) tweets to your followers to help spread the social message and establish yourself as an industry participant on Twitter. Use hashtags (#) to mark keywords and topics in your tweets. For example, #cloudcomputing, #ITSM, #DevOps and #BMCSoftware are popular hashtags that we use. Hashtags help people find tweets, even when they don’t follow you on Twitter.

 

To join the conversation on LinkedIn, like your company's page. When you see updates from your company in your LinkedIn home page newsfeed—like, share or comment on them. Your LinkedIn network will see your activity, which encourages more likes for the company page, increased sharing of company news and links, and improved reach of posts.

 

Are you seeing the theme here? Likes + shares + comments + retweets = increased social marketing reach and personal involvement in industry social media conversations. By getting involved with your company's social media efforts, you’re helping posts to spread virally among your network and the networks of your connections. Social media marketing is all about connections and numbers. Your likes, shares and comments get the message out.

 

Here’s a quick list of social interactions you can complete in 5 minutes each day—

  • Like a company post on Facebook
  • Share a company post on Facebook with a short comment
  • Follow five new people on Twitter
  • Retweet your two favorite tweets of the day
  • Tweet a link to an interesting article you found online
  • Like a Company Update on LinkedIn
  • +1 a company post on Google+

 

Here's a list of some of BMC's Social Channels. Connect with us here--

 

Facebook

BMC Control-M

BMC Cloud Management

BMC Software

BMC Mainframe

 

Twitter

@BMCSoftware

@BMCCloud

@BMCControlM

@BMC_ITSM

@BMC_AppMgmt

@MyIT

@BMC_TrackIt

 

LinkedIn

BMC Software

 

Google+

BMC Cloud Management

BMC Software

BMC ITSM

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