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Things happen fast in the world of social. Even if you diligently login to all your social networks (Twitter/Facebook/Linkedin/Google+/Slideshare/whew…) what % of the posts are you able to glimpse? Or more important, what valuable posts or comments did you miss? Don't even think about how much time it takes to search all the news, blog, and video sites for content that interests you.


Wouldn’t it be nice pull those ‘valuable’ posts out from the fast moving streams? Elevating these chosen posts above the others can help with:

  • Engagement – identify comment/sharing/Retweet opportunities
  • Education – stay up with the latest content in areas of most interest or benefit to you


There quite a few free tools that can help with this effort, you just have to give some thought to what you want to highlight and set your queries appropriately. Think about the users and sites that influece or entertain you the most. And identify topics or terms you are frequently searching for, or would like to search for given the time.


I am going to introduce a few of these tools along with some of their benefits. Take the initiative to search for tools you like, and be sure to comment back here on what you find useful.




Twitter Lists (

Twitter lists are simply lists of Twitter user names or accounts. Grouping Twitter users into lists can be helpful in organizing tweets into different categories or topics.

  • You select the list name and decide what handles to put on the list
  • Lists can be private for you only, or public which others can subscribe to
  • A follow is not required to add user to Twitter list


Hootsuite (

HootSuite is a social media management system allowing visibility into multiple social networks through a single dashboard.

  • Sign in and ‘add’ up to 5 social networks for free
  • Allows for publishing and scheduling posts for any of the connected networks
  • Monitor for post you want to elevate or categorize– set up search streams
    • View persistent search results based @mentions, hashtag, or keywords
  • Mobile version available


Google Alerts (

Google Alerts allows you to monitor the Web for interesting new content.

  • Updates with the latest relevant Google results (web, news, etc.) based on your search terms
  • Notifications can be sent by email, or as a web feed to Reader



Google Reader (

Google  Reader is designed to serve as a repository for your RSS feeds. Get  your favorite websites, blogs, and podcasts delivered to one place.

  • Locate the RSS icon in a site you want to ‘subscribe’ to
  • Select the ‘google’ option and they will be delivered to your feed
  • Check the reader for all your updates rather than getting another email, or browsing to multiple sites.