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by Michele Marques, Associate Manager - Information Design and Development (IDD)

 

In my previous post, I mentioned that I'm using Buffer to measure how many people click the links that I share in Twitter. I shouldn't really be surprised, but I got far more clicks for three fun videos than for anything else.

 

Is everyone on the internet only interested in Fifty Shades of Gray, Harlem Shake videos, and cats?

 

Although I got many clicks on those videos (especially relative to my number of Twitter followers), I didn't gain followers. Trendy and fun topics and links might lure people to check a Tweet and follow a link. But if they're not interested in the topics that I care about, those people won't stick around.

 

Have you been successful leveraging trends to reach out to people? If you have, please share your tips.

 

The postings in this blog are my own and don't necessarily represent BMC's opinion or position.

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Image courtesy of Carlos Porto / FreeDigitalPhotos.net