I just got an email in my inbox advertising faxing by cloud. Remember the fax machine? Back in the day, it was magic. And $4/page. And required a special magical role of fax paper that cost a fortune. Then it became part of your home printer that required a phone line. Then it became reasonably obsolete. Now we have scanners and email. Fax is often spam. Our kids wont even know what a fax is.
So it was all the more disturbing to see "Discover the Clear Advantages of Cloud Faxing" hit my inbox. I can barely fathom what the advantages of faxing are, regardless of the medium. And what is CLOUD faxing, as distinct from normal faxing??
Apparently cloud faxing - which feels a bit like scanning and emailing - with a phone number instead of an email address - is the secret to organizational betterment. It can drastically reduce your (faxing) costs. It can improve your ERP rollout. And while I don't doubt that scanning is a vast improvement over traditional faxing - what part of this is cloud?
Everything has become cloud. I even saw a reference to the human cloud (read: outsourcing) the other day. It's gone way over the edge. I was just accepting the paradigm of on-demand IT resources when someone went and stretched it to include any request for anything that is delivered to anyone anytime. Ordering pizza on the internet for delivery will be rebranded "the dining cloud" next week.
If you're going to implement a cloud computing strategy, focus on the core. Do your best to identify your company's needs. Don't let this hype and branding madness get in the way of true IT transformation. And I promise I wont fax you anything anytime soon.
To weigh in, comment below! I'll begrudgingly read your thoughts. To suggest a rant - email me at firstname.lastname@example.org.