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BMC at the World Economic Forum in Davos: Podcast interview with Mark Stouse, global communications leader at BMC Software, Inc.

 

 

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stouse.jpgThe theme of the World Economic Forum in Davos, Switzerland was "The Power of Collaborative Innovation". This goes beyond a simpler discussion about disruptive technologies like Web 2.0 to higher-level topics about how technology can be improved and applied to solve the largest and most important world problems (like the rising rate of global poverty). The intent of this meeting is to improve the state of the world by engaging leaders in partnerships to shape   global, regional, and industry agendas.

 

Mark Stouse, global communications leader at BMC Software discusses his experience there and the Davos question: "What one thing do you think that   countries, companies or individuals must do to make the world a better place in 2008?"

 

Mark talks about BSM's place in the solution to global problems and his  opinion of what we should take away from Davos: "Never forget that we, as   individuals, have the ability to make a tremendous impact if we choose to. There are a lot of people in this world who need our help. And, as important as what we do at BMC is, it is ultimately the impact we have as human beings, individually and collectively, on the larger world that is the most important thing."

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Bio

Mark Stouse leads BMC Software's worldwide analyst, press and executive communications organization. Known for strategic, hands-on   leadership and content and metrics driven operational focus, Mark joined BMC from HP, where he spent five years as one of the company's most senior communications executives. His view of information technology is enlarged by   a wide array of experience and interests. A social scientist and keen political observer, he loves to tell the story of why technology matters and   what it accomplishes for real people. He holds that the modern history of enterprise IT can be generalized as follows

 

    1. The creation of an enterprise IT solution was originally sparked by an observable business need. Innovation was directly linked to powering the business.
    2. Over time, the industry focused more on creating IT products for IT professionals, and therein losing sight of the needs of the business.
    3. Businesses, frustrated by the increasingly siloed nature of their ITinvestment, begin forcing IT to justify itself in light of known business needs.

 

Given that perspective, Mark is impatient with the long, rambling dissertations about "speeds and feeds" that still characterize so many ITdiscussions today. He believes that the next chapter of the story is beingwritten by companies like BMC, who are re-linking IT innovation with the measurable, definable needs of the business and thereby delivering   unprecedented operational power and clarity to business managers. Besides technology, Mark is a passionate historian whose current interests include President Theodore Roosevelt, Otto von Bismarck, the Crusades, and the rise of the Ottoman Empire.

Tom Parish

Identity Unleashed

Posted by Tom Parish Jan 15, 2008
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Identity Unleashed: Podcast interview with Bronna Shapiro, director of solutions marketing for identity management at BMC Software, Inc.

 

 

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Identity management has evolved far beyond a simple understanding of who is accessing your applications and data.  It is a critical and integral part of business service management and IT best practices, and its automation and integration greatly increases the value of other solutions in your environment.  Bronna Shapiro, director at BMC Software, discusses the evolution of  identity management systems, describes how business service management leverages its data, and the criteria that this integration should meet in order to deliver maximum value to your IT organization.  She ends this podcast conversation with colorful, and real-world, examples of great identity management -- and identity management gone bad.

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Bronna Shapiro manages a team responsible for solutions marketing strategy for identity management and is a member of the BMC Thought Leadership Council. Her prior industry experience is in product management of key mainframe products and as an instructor for courses on IMS and DB2 conducted worldwide.

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Measuring the True Value of Your IT Investments: Podcast interview with Mary Nugent, vice president of software consulting at BMC Software, Inc.

 

 

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According to ComputerWorld, 65% of IT professionals surveys said their IT budgets increased in 2007. The top 3 mission critical technologies that will receive funding in 2008 include software development and upgrades, network infrastructure, and data management and business intelligence. But, if you can’t justify the business value of these IT investments to your boss, you just might be putting your career in IT at risk, says Mary Nugent, vice president of software consulting at BMC Software. Mary explains the correct way to measure business value, provides guidance on the framework that will best help you in your ROI analysis, and answers questions on exactly how to calculate the correct return on your IT investments. If you've ever wondered whether or not you can truly believe in ROI, listen in.

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Mary Nugent is an accomplished software technology executive with expertise and in-depth knowledge of information technology. She leads the software consulting organization that is responsible for Business Service Management (BSM) projects for BMC Software

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It's amazing what I.T. was meant to be.