- By Michele Marques, Lead Information Developer, ITSM
Have new technologies changes the needs for how software users receive information about the product? Do new technologies better enable us to meet user information needs? I've always provided information to users as manuals (print and PDF) and as online help. But with new technologies (or improvements to old technologies), we have more options:
- Video - showing the product in use
- Interactivity - using Flash or other technologies to add tutorial elements
- Wikis and discussion forums - enabling customers to collaborate and share information
- Proactive assistance - offering information for the current task, without the need for the user to click a help link
- New devices to display information, such as PDAs and mobile phones
I'm sure that there are other cool ways to provide information to users. Do you have any examples of other ways to provide information?
Cool doesn't necessarily mean useful
As our users spend more time on Web 2.0 sites and checking web sites on their mobile phones, does this change the way that they need to receive information when getting help on software products? Do people who've grown up on YouTube read manuals or online help topics? If not, perhaps we information developers need to adapt to the new paradigm.
But to determine what's really useful, we have to look at what our users need, whether in manuals, help, or other product information. Where do they get stuck? How do they process information? How will they find the information that we're providing?
The postings in this blog are my own and don't necessarily represent BMC's opinion or position.
Lots of questions here, and I confess I'm not a BMC customer. But as a content manager at a large software company, I find the issues you raise to be interesting. The paradigm of content publishing has changed dramatically over the past couple years. Product help? Out. SEO? In. Editing? Out. Site management? In. Understanding the customer has taken on a new meaning.