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Information delivery and user needs

Posted by mmarques on Apr 16, 2009 9:28:45 PM

- By Michele Marques, Lead Information Developer, ITSM

 

Have new technologies changes the needs for how software users receive information about the product? Do new technologies better enable us to meet user information needs? I've always provided information to users as manuals (print and PDF) and   as online help. But with new technologies (or improvements to old   technologies), we have more options:
  • Video - showing the product in use
  • Interactivity - using Flash or other technologies to add tutorial    elements
  • Wikis and discussion forums - enabling customers to collaborate and    share information
  • Proactive assistance - offering information for the current task,    without the need for the user to click a help link
  • New devices to display information, such as PDAs and mobile    phones

 

  • I'm sure that there are other cool ways to provide information to users. Do   you have any examples of other ways to provide information?

    Cool doesn't necessarily mean useful

    As our users spend more time on Web 2.0 sites and checking web sites on   their mobile phones, does this change the way that they need to receive   information when getting help on software products? Do people who've grown   up on YouTube read manuals or online   help topics?  If not, perhaps we information developers need to adapt   to the new paradigm.

    But to determine what's really useful, we have to look at what our users   need, whether in  manuals, help, or other product information. Where do they get stuck?   How do they process information? How will they find the information that   we're providing?

     

     

    The postings in this blog are my own and don't necessarily represent BMC's opinion or position.

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    Apr 22, 2009 5:23 PM terrisch terrisch    says:

    Lots of questions here, and I confess I'm not a BMC customer. But as a content manager at a large software company, I find the issues you raise to be interesting. The paradigm of content publishing has changed dramatically over the past couple years. Product help? Out. SEO? In. Editing? Out. Site management? In. Understanding the customer has taken on a new meaning.

    May 8, 2009 12:40 PM mmarques mmarques    says in response to terrisch:

    Thanks for your feedback terrisch. When you mention that "product help" is out and search engine optimization is in -- does that mean that your team is posting articles that answer customer questions and using SEO to make sure that the articles are in the top Google results?