By Dan Turchin, chief executive officer and co-founder of Aeroprise. Follow Dan on Twitter.

Last week, I was a Virgin virgin. My first cross-country flight on Virgin America was more thought-provoking than any flight should be. Richard's Bransonites took something mundane, awful, staid, commoditized - air travel - and reinvented it. First, the subtle: reading lights that fade on and off, soft blue overheads (think Studio 54 meets Greyhound), a funny, cartoonish safety video ("...you're probably not one of the 0.00001% of people who have never used a seat belt but..."). Next, the not so subtle: a PC-powered, in-chair, touchscreen entertainment system, friendly service that isn't artificial ("please turn off the BlackBerry when you finish that email"), electric outlets, and oh yes, WiFi.

It's hard to take something everyone knows and make it better. It requires transformative thinking. A (pardon the awful cliche) paradigm shift. Virgin America inspired me because it reminded me why I love what we do at Aeroprise. It reminded me why it's so gratifying to watch our customers transform their businesses with mobile technology. It reminded me that what we're doing is so much bigger than BlackBerrys or iPhones or IT Service Management. We're fundamentally changing something everyone knows and is completely ambivalent about - IT - into something fresh, relevant, and, dare I say, sexy.

Virgin America, I'm your newest fan. Did you know you can do to IT what you did to your airplanes? Call me.

The postings in this blog are my own and don't necessarily represent BMC's opinion or position.