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IT for Gen Y: Social Media and the Net Generation

2 Posts tagged with the culture tag

- by Anirban Dutta, Web Producer

Tidal wave?

The concept that has sent a Wave of excitement through the tech and non tech community alike comes from the innovative giant on the web – Google.

They’ve named it Google Wave.

Google Wave logo.

Founders of the Google wave are Lars Rasmussen, Jens Rasmussen (brothers) and Stephanie Hannon - the same team that came up with the Google Maps application.

 

As Lars Rasmussen, co-founder of Google Wave highlights, email was created some 40 years ago, before the creation of the Internet its self and it was done without the experience and knowledge we now have of things such as wikis, social networks, sms, instant messaging and so on. He introduces the Wave as “Google Wave is what email would look like if it was created today”. He says as opposed to emails which try to instantiate a point to point conversation, the Google Wave is "one metaphor for hosted conversations" object hosted on a server somewhere.

 

The Wave concept typifies an utopian Web 3.0 world where we have all the caliber of Web 2.0 ie emails, IMs, wikis, blogs, bulletin boards, Social networking, sharing and collaboration merged with a much more real time focus; so we have all of the cool stuff happening in a single browser session in a single pane with more enhanced features like we never imagined!

 

So how does this Sci-Fi set look?

Google_Wave_snapshots_inbox.png

 

Features like real time translation in 40 languages, contextual spell check, grammar checking and all in one drag drop file sharing, document creation, sharing and editing, starting forums. It certainly packs the thrills of a Spielberg flick!

 

Plus a very cool feature is its Playback option which lets you refer back to a conversation trail and see which participant added what and at which time and locate the origin of the Wave - each conversation is a wave.

 

Open Source and the Wave

Google shared its baby with the world at Google's Developer Preview forum Google I/O May 2009

Watch the launch video

Google has actually invited the developer community to participate in the Google Wave program by throwing open a forum to contribute to its features. Majority of the Wave's code is open source and the developers would be given accounts in a sandbox within Google's system  to start developing add on features and extensions to coincide with the launch. This is way too cool.

There is also a feedback capturing mechanism if you wish to be updated on whats going on - Fill up the form

I think I can definitely suggest some cool aliens in this movie on the semi technical side straight to the directorial suit.

 

The Wave is a platform in iself and it supports robots to automate tasks and functions, embed Waves into external blogs and web sites, “talk” to popular web services such as Twitter collaborate across different platforms, merge other Google tools and gadgets in short Google calls it a "Game changer".

I enhanced my open source knowledge from whurley's podcasts.

 

I'm not walking the technical line on this red hot topic - there's enough out there on the internet, a particularly good read is the Google Wave guide.

 

Concerns, resistance to change?

Does this mean the end of the world of CCing and BCCing and SMTP mails and the very recent blogging? How would it impact my business/ Do I have to resort to cloud computing? Would the corporate world accept the wave? Would the concept be scalable enough? These are some of the initial questions that make the tag cloud of this mega project but coming from an organization like Google I have full faith on their to realizing abilities.

 

My part of the shock was when I realized the concept of the Google Wave was so massive and yet so simple that Social Media would be turned into a subset of this giant - where I always thought Social networking encompasses all - I feel this Tide has a magnitude of possibly redefining Tim Berners Lee's www into World Wide Wave.

 

Cant wait for the tide to come sweep us over!

The postings in this blog are my own and don't necessarily represent BMC's opinion or position.
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- by Anirban Dutta, Web Producer

 

I think a great new era of transparency and dialogue has started.

Take for example an organization with its own Communities - this provides a great platform of linking up with people in the organization in ways like never before.

 

I recently joined our own Social networking portal at Yammer. immediately it has opened me to the world of my own organization on a person-person level beyond the confines of a structure. So I can now connect and communicate with my contact as a person rather than a designation.

This certainly is cool and promises a possibility of a bonding at an interpersonal level within the human workforce of the organization, within the realms of the company culture. I don't think the essence of interaction via Social media can be achieved through emails where you always have an algorithm of recipient bureaucracy running in your mind.

 

Just my initial days within our Community at Yammer and I feel its so cool to have updates of what are my colleagues and peers up to.

I can follow them and learn a lot though fun, from experts in my own company who I couldn't have followed so candidly before this. I can discuss, poke, tweet and chat with them after having developed a relationship using this service.

Infact we already have leaders in the industry communicating through blogs with their organization and receiving feedback.

 

We have the CEO of 1-800 Got Junk? trucking attributing his marketing strategies to the Web and Social media.

 

Social media as a marketing tool is definitely a hot possibility every CIO would consider today but what excites me is the possibility of a new corporate culture of communication that is possible through this friendly technology.

Of course we've had company portals and wikis and Instant messaging services but these were all distributed and the communication would be task oriented and precise. With Social media I feel there would be more airy rounds of communication within the organization.

 

A young recruit would find it much easier to find his whereabouts and connect to his new world relying on his facebook instincts, although we'd need a Corporate Social media Senate to orient people to this society. Tuning is an inherent part of any system, and in this case the possibility really excites me - It just makes the work day so much more fun!

 

Write back to add to the possibilities and have fun.

The postings in this blog are my own and don't necessarily represent BMC's opinion or position.
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