- by Anirban Dutta, Web Producer
I think a great new era of transparency and dialogue has started.
Take for example an organization with its own Communities - this provides a great platform of linking up with people in the organization in ways like never before.
I recently joined our own Social networking portal at Yammer. immediately it has opened me to the world of my own organization on a person-person level beyond the confines of a structure. So I can now connect and communicate with my contact as a person rather than a designation.
This certainly is cool and promises a possibility of a bonding at an interpersonal level within the human workforce of the organization, within the realms of the company culture. I don't think the essence of interaction via Social media can be achieved through emails where you always have an algorithm of recipient bureaucracy running in your mind.
Just my initial days within our Community at Yammer and I feel its so cool to have updates of what are my colleagues and peers up to.
I can follow them and learn a lot though fun, from experts in my own company who I couldn't have followed so candidly before this. I can discuss, poke, tweet and chat with them after having developed a relationship using this service.
Infact we already have leaders in the industry communicating through blogs with their organization and receiving feedback.
We have the CEO of 1-800 Got Junk? trucking attributing his marketing strategies to the Web and Social media.
Social media as a marketing tool is definitely a hot possibility every CIO would consider today but what excites me is the possibility of a new corporate culture of communication that is possible through this friendly technology.
Of course we've had company portals and wikis and Instant messaging services but these were all distributed and the communication would be task oriented and precise. With Social media I feel there would be more airy rounds of communication within the organization.
A young recruit would find it much easier to find his whereabouts and connect to his new world relying on his facebook instincts, although we'd need a Corporate Social media Senate to orient people to this society. Tuning is an inherent part of any system, and in this case the possibility really excites me - It just makes the work day so much more fun!
Write back to add to the possibilities and have fun.
